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Who We Are

As real estate entrepreneurs, we are passionate about helping our clients. With more than 40 years of combined experience in residential real estate at Lake Tahoe & Reno, we provide award winning service teamed up with a history and wealth of knowledge in the marketplace.

Our personal expertise in sales, marketing, advertising, social media, networking and regional collaboration ensure the greatest exposure of the properties we represent. Because of our expertise, we have been responsible for over $200,000,000 in closed transactions in the last 2 years from vacation and primary homes to luxury lakefront homes at Lake Tahoe as well as primary homes and commercial/ industrial properties in the Tahoe-Reno Northern Nevada region.

Our years of experience in title, mortgage, and the technical aspects of transaction management provide seamless and successful closings. We also have an extensive background utilizing technology, digital, and online communication to reach today’s generation of savvy informed and educated buyers.

Our Philosophy:

We professionally dedicate our time to carefully handle all the complexities of the real estate transaction so that you can enjoy the process of buying or selling your home. By customizing our marketing approach or property search approach to fit the unique needs of our clients and their lifestyle desires, we are able to continually accomplish your goal for a successful transaction.

We work diligently to make sure you are consistently informed in every aspect of the work we are doing on your behalf.

Whether you are simply starting your search or peeking an interest in the marketplace locally or globally, we are here to provide the resources you will need to be fully informed and excited about the possibilities of where life will take you next.

Jay Margulies


Jay first became involved in Real Estate over 35 years ago and found great enjoyment in helping others find a home for their dreams to come true. A top multi million dollar producer with over $400 million dollars in sales he knows his markets intimately and has managed single family, condominium and townhouse transactions for clients from all over the country.

Working closely with his many clients he has helped families transition from vacation homes to becoming permanent residents and taking advantage of the many benefits of living in Northern Nevada (Lake Tahoe/Reno) as well as the Hawaiian Islands. He has also assisted his clients in transitioning their businesses to the Reno/Tahoe area and has been responsible for many complex commercial transactions as well.

Jay is a respected technologist in the Real Estate industry. He has spoken at many conferences and seminars and loves empowering other agents to utilize and take advantage of technology in their personal and professional lives. Jay is also a Certified Residential Specialist and a Certified Luxury Home Marketing Specialist placing him in the top 1% of all Realtors Nationwide.

A resident of Incline Village/Lake Tahoe and Maui for over thirty five years gives Jay a unique prospective of both the mountain and tropical lifestyles and communities they encompass. A graduate of the University of Denver with a degree in Business, Jay started his career in management in the hotel and restaurant industry in San Francisco. Vacationing at Lake Tahoe and Maui forty years ago he realized these were the places he wanted to call home, raise his family and enjoy skiing, hiking, sailing, snorkeling, diving and golf in two of the most beautiful and unique places in the world.

Soni Margulies

Soni has worked in the Real Estate industry for over 9 years and began her career working for real estate agents preparing properties for MLS listings prior to moving to a title research company, and then becoming licensed as a Nevada real estate agent.

Working from the ground up, she has gained extensive knowledge of customer service, sales data, contracts, financial transactions, and reporting. Soni’s dedication to helping others stems from years of experience, including becoming the national Client Relations Manager for Property Debt Research, LLC, even before coming on as a licensed agent with Sierra Sotheby’s International Realty. She has worked with and grown a large network of connections from buyers/sellers, agents, title companies, and real estate attorneys alike. Soni continues to uphold top level and expedited customer service levels necessary in the Real Estate industry.

Soni was raised on the Big Island of Hawaii and has always felt the Northern Nevada/Lake Tahoe region holds the same feeling of “Aloha” and outdoor magic as her youth held growing up in Hawaii. Soni graduated from the University of Miami, Florida with a Bachelor’s Degree in Business Management & Organization. After meeting her husband in college, who grew up in Incline Village, they decided to move back West together to Nevada and have been thrilled to call Nevada “home” ever since.

Soni currently lives in Reno, Nevada with her husband where they are active skiers, hikers, boaters, beach-goers, outdoor enthusiasts, and community event volunteers.

Dina Margulies

Dina has been a national expert in connecting Real Estate network individuals for over 25 years. As owner and proprietor of a Corporate Executive and Professional recruitment business, she has specialized in linking many of the top industry powerhouses with new business endeavors and lifestyles.

Dina has a passion and great understanding of how to improve lives whether its relocating families to their dream environment, introducing business partners to one another, rescuing animals in need, enhancing a home’s appearance inside and out, or creating lifelong friendships.

Growing up in West Palm Beach, Florida, Dina learned to love the outdoor lifestyle through fishing and entertaining. She visited Lake Tahoe multiple times and realized her love for the area at a young age. Dina met Jay 12 years ago and joined him in Incline Village where they married and have rooted their life together in the Incline Village community.

As a very active community member and non-profit volunteer, Dina has been a crucial advocate for those who may not have a voice. She has worked for multiple non-profit organizations including Tahoe Safe Alliance, the Wiley Animal Shelter, and is a docent at the historical Thunderbird Lodge in Lake Tahoe. She was named “Volunteer of The Year” along with many additional accolades for her work.

Dina currently lives at Incline Village as well as  Maui and continues to thrive in the Tahoe/Maui lifestyle enjoying skiing, playing tennis, boating, hiking, diving, fishing  and playing golf.

Khal Pluckhan

Khal (pronounced “Cal”) is a native of Guyana, South America and grew up in the metro NY/NJ area. She earned her undergraduate and master’s degree in finance. She has extensive experience in managing large transactions from mergers, acquisition and integration for Pfizer and Macy’s East to supporting product launches for Bayer, AG and for facilitating all aspects of a start-up at Tahoe Expedition Academy. Khal brings the same level of detail, service and results to her real estate business.

In 2009, Khal moved to Incline Village with her husband and three boys. As a family, they enjoy skiing, golfing, boating, hiking, and all that Tahoe has to offer. Khal and her family truly believe in supporting and growing their community. Khal volunteers as the president of Incline Middle School parent association. Her husband, Brian, volunteers and enjoys coaching football, baseball and basketball to the youths in our community. Khal serves on the budget and finance committee for the Incline Village Board of Realtors. She is also an active member of the Reno Junior League.

Khal is a partner with Margulies and Associates. She joined the team for their stellar reputation, experience, and their outstanding client service and integrity in real estate serving Lake Tahoe, Incline Village, Reno, Carson City and Hawaii.

Khal’s outgoing personality and honesty is refreshing and pleasant to work with. As your agent she will provide knowledge, options, strategy, resources and results to accomplish your real estate goals.